There are many frameworks to explain CRO but the best frameworks are always based on learning, research and data, not opinions. The basic idea is that we should be able to prove that all the changes we make do indeed produce positive returns. This way the optimization efforts are justified by hard numbers or KPIs.
A typical optimization process starts with an indepth analysis of everything that could be improved on the key pages, this includes a heuristic analysis, a technical analysis and a Google Analytics analysis. After we have found out where the potential problems and lowest hanging fruits are we will prioritize them and start testing. For the biggest clients there are additional measures we can take such as surveys, user testing and heatmaps. These often take a bit more time and investment, however these methods can prove to be goldmines and provide unforseen insights about customers.
Developing hypothesis about the changes required on key pages to improve revenue and sales.
Creating new page variations based on the hypothesis. Developing wireframes (design and copy for the new page variation.
Conversion Rate Optimization Research + Implementation
You get a website with a fully optimized conversion funnel. Every page in the funnel is focused on selling with minimum friction + distraction & maximum relevancy + value.
Conversion Rate Optimization Research + Hypothesis Development
You gain a deep understanding of your website’s conversion potential, obstacles to high conversion rate and a list of hypothesis about the changes required to improve conversions.
Landing Page Optimization
You get a landing page that incorporates the most effective principles of persuasive design, copywriting and neuropsychology.
|YouTube channel with CRO content:||Samuel Larsen|
|UpWork profile:||Samuel L.|
|Shopify experts listing:||Larsen Consulting Solutions Oy|
|Past CRO clients include:||www.medcline.com|
Note: For ongoing projects your cut is 40%.